Our Mission

Photograph by JOHN STANMEYER

Learn how your support is helping
change the world for the better.

Your support is vital to National Geographic’s mission of increasing global understanding through exploration, education, and research.

When you buy from the National Geographic Store, you help support critical projects around the globe. Since 1888, the National Geographic Society has funded more than 12,000 research, exploration, and preservation projects around the world. The Society receives funds from National Geographic Partners, a joint venture of the Society and 21st Century Fox, funded in part by your purchase. These funds help support this vital work. To learn more, visit www.natgeo.com/info.


Photograph by Michael Nichols

A Future for Big Cats

Leopards, lions, tigers, and other big cats in the wild are declining at an alarming rate. National Geographic launched the Big Cats Intiative to raise awareness and implement change that helps this dire situation. Learn about the work we support to protect our planet's top felines.

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Photograph by Joel Sartore

Photo Ark

For many of Earth’s creatures, time is running out. Species like these golden snub-nosed monkeys are disappearing at an alarming rate. To inspire people to care for vulnerable species and help stop the crisis, the National Geographic Photo Ark is working to photograph 12,000 species currently held in captivity. Once completed, the Photo Ark will serve as an important record of each animal’s existence and a powerful testament to the importance of saving them. Learn what we can save together.

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Photograph by Enric Sala

Pristine Seas

National Geographic's Pristine Seas project, led by Explorer-in-Residence Enric Sala, seeks to protect the last wild places in the ocean. Since 2008, Pristine Seas has conducted 19 expeditions to some of the most remote places in the world. Together with key partners, Pristine Seas has helped create 13 of the largest marine reserves in the world, preserving over 4.5 million square kilometers of ocean territory. Learn more about our work with Pristine Seas. Learn more about our work with Pristine Seas.


Photograph by Joe Riis

Yellowstone Migrations Project

Yellowstone and its wildlife have long helped define the American landscape. National Geographic grantees Arthur Middleton and Joe Riis immersed themselves in the rugged backcountry of the Greater Yellowstone Ecosystem to discover and share—for the first time—how elk move across and shape the land. Learn how their work is helping inform decisions to ensure a more connected landscape.